The work behind
the numbers.
Ten pieces of work, written up step by step: the research, the calls, the terms and the close. Every number is one I can walk you through.
Pipeline built from zero, and closed.
Luxodd had no sales team, so I became it. These are the deals.
A sales engine, built from zero.
From no list and no team to 17 closed deals in 60 days, as the only salesperson.
Read the case ›One pilot. 13 stores of upside.
Mapping a chain, building a pilot around their staff and closing the relationship.
Read the case ›From a floor demo to a cabinet that stays.
Evergreen, Big Al’s and Cowlitz: demo, trial, placement.
Read the case ›One booth, one weekend, 16 meetings.
Filling an expo calendar before the doors opened, then closing from it.
Read the case ›Channels opened from nothing.
Licensing, developers and sponsors, each built where none existed.
Cold email to signed licence.
Opening a licensing channel from zero, and closing Mega Cat Studios.
Read the case ›65 games from two game jams.
Building the community publishers asked about, with sponsors paying the prizes.
Read the case ›Money found in what already existed.
At Panacea the list was the asset. I made it pay, and I ran the accounts around it.
$38K to $60K+ a month.
Taking an email channel from an agency and setting a new baseline in two months.
Read the case ›50 client accounts, about 30 at a time.
Running partner accounts and a reciprocal calendar on a 200,000-subscriber list.
Read the case ›Where the habits come from.
Selling myself on a marketplace, and making a technical product easy to adopt.
Top Rated Plus. 40+ clients.
Two years of winning, delivering and keeping clients, with a 95% Job Success Score.
Read the case ›A technical product, made easy to adopt.
Onboarding and enablement for IPv6 hosting customers, written once and used by all.
Read the case ›Shorter stories, same standard.
Real results that do not need a full page each.
PayRange partnership
I negotiated the commercial terms and the integration pathway with PayRange, including a trial reader, so venues can take mobile payments on our cabinets.
5,000 leads, 2,366 direct emails
Built the lead database from zero across venues, operators, studios and partners, and enriched 2,366 of them with a direct decision-maker email.
Nine partner proposals
Tailored licensing proposals and term frameworks the CEO uses in publisher negotiations.
Two junior BDRs trained
I wrote the playbook down and trained two junior BDRs to run the calls, the email and the follow-up.
About $28K in two weeks
One campaign to dormant subscribers, segmented by past behaviour, generated about $28K in two weeks.
Up to 32% more conversions
Reworked campaigns with segmentation and intent logic converted up to 32% better than the sends they replaced.
My first 90 days, in writing.
What I would do in the first 30, 60 and 90 days, and what you can hold me to.
Want this on your team?
Talk to me this week.
Available in two weeks. Remote, in any time zone.