Business development and sales development

From cold outreach
to closed relationships.

I build the prospecting system, make the outreach relevant and own the next step through discovery, demos and agreement. At Luxodd, that work has produced approximately 20 closed commercial relationships.

Upwork Top Rated Plus · 6+ years of commercial experience
Zion Eludini-Olufemi
Zion Eludini-OlufemiBusiness development and sales development
4,993

lead records in the prospecting system

Across five audiences
13

product demos in a 60-day sprint

Luxodd prospecting sprint
10

new-relationship monthly target

Exceeded every month
~20

closed commercial relationships

Venue and partner agreements

The work in motion

Watch the commercial process.

A prospect database becomes valuable when research turns into a relevant conversation and someone keeps the opportunity moving.

The Luxodd outbound operation

From research to agreement.

4,993lead records · five audiences
VenuesOperatorsStudiosDevelopersPartners
STEP 01 / 08

Start with the right account.

Built a 4,993-record prospect universe across venues, operators, studios, developers and partners. Research and segmentation make the proposition relevant to the account.

Explore the stages to see how I connect account research, relevant outreach, discovery and commercial follow-through.

What I take ownership of

A commercial result starts
with useful execution.

01 / BUILD THE SYSTEM

Find the right accounts.

Built the targeting and enrichment operation from zero, organizing 4,993 lead records across venues, operators, studios, developers and partners.

4,993 lead records

02 / OPEN THE CONVERSATION

Give the buyer a reason to reply.

Use account context, clear value propositions and purposeful follow-up to earn discovery and demo conversations.

13 demos in a 60-day sprint

03 / OWN THE OUTCOME

Stay involved through agreement.

Own discovery, proposals, negotiations and continuing relationships, with a monthly commercial-wins target exceeded throughout.

Approximately 20 closed relationships

“Zion is killin it!”
Max, Luxodd founder · After another booked product demo, 6 August 2026

Let us talk

Build a pipeline
someone takes ownership of.

Discuss a business development or sales development role with clear customers, useful conversations and measurable commercial outcomes.

Discuss an opportunity
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