Game publisher
Licence signed.
I opened the conversation and drove the terms, the technical delivery and the co-marketing all the way to a signed licence.
Business Development · Luxodd
One salesperson.
One salesperson.
17 deals. 60 days.
Luxodd had no sales team, so I became it. I built the pipeline from zero, worked it by phone and email, ran the demos, negotiated the terms and closed. Many of those deals started on a phone call.
The 60-day sprintReplay
60
days
22
product demos
17
deals closed
40
calls a day, at peak
Accounts
Venues, publishers and partners I sell to.
Closed deals are marked. The rest are live accounts I run as the only salesperson.
Mega Cat StudiosGame publisherClosedDevolver DigitalGame publisher
PayRangePayments partnerClosedtinyBuildGame publisher
Claw City13-store arcade chainClosedAtariGame publisher
Cowlitz County Event CenterEvent venueClosedAntstream ArcadeRetro platform
Evergreen Bowling LanesBowling venueClosed
Ziggurat InteractiveGame publisher
Big Al'sEntertainment venueClosed
EpyxGame publisher
Curve GamesGame publisher
Bitmap BureauGame studio
QUByte InteractiveGame publisher
Ratalaika GamesGame publisher
PixelHeart / VISCOGame publisher
Crazy Viking StudiosGame studio
Bayside AmusementArcade operator
Stoup BrewingVenue
Arena SportsVenue
Lilac LanesBowling venue
Leisure EntertainmentArcade operator
Lowtek GamesGame studio
Fancy Fish GamesGame studio
PIGSquadDeveloper community
Skamania County FairFair
Old School GamerMedia partner
GameTankHardware partner
Songbird ProductionsGame studio
How I work a lead
The phone and the inbox, together.
After a fit check, I work every account two ways. Many of my deals started on a phone call.
687venues worth a call
Check the fit
Nobody gets a call until the account makes sense: the right type of venue, the right size, a real buyer. Of 21,600 permit records, 687 made the cut.
40calls a day, at peak
Call
Up to 40 calls a day. A live conversation is the fastest way to find the need and earn the demo. Many of my deals started on a phone call.
12.8%email reply rate
Short, specific emails written for each segment, working alongside the calls. My reply rate is 12.8%, against a cold email average of 3.4%.
2channels on every account
Follow up
Calls and emails keep working together until I get a clear answer, yes or no.
17deals closed in 60 days
Demo and close
22 product demos, online and in person, and 17 deals closed in 60 days.
The method
No sales team. No lead list. No playbook. I built all three.
Five stages, run by one person, on the phone and in the inbox.
01
Pick the accounts
687
Venues worth a call, cut from 21,600 Oregon permit records.
02
Find the buyer
2,366
Leads enriched with a direct email, across venues, operators, studios and partners.
03
Show the product
22
Demos online and in person, including the floor of the PRGE expo.
04
Call and email
40
Calls a day at my peak, with email working alongside. My email reply rate is 12.8%; the cold email average is 3.4%.
05
Close and keep
17
Deals closed in 60 days, then 43 active accounts I own as the only account manager, from venues to publishers to payments.
Then I trained two junior BDRs to run the same system.
The wins
The deals have names.
A game publisher, a payments company, a 13-store chain and the venues that put the product on their floor.
Payments partner
Negotiated by me.
Trial units, the integration path and the commercial terms. I ran the negotiation through to agreement.
13-store arcade chain
Closed. 13 stores of upside.
Mapped the chain, built the Tigard pilot and rebuilt the rewards flow around their staff.
EVERGREENBOWLING LANES
Bowling venue
7 weeks.
From my first cold email to a cabinet on their floor.
Event venue
Closed on site.
Demoed live at their event and carried it through to agreement.
BIG AL’S
Entertainment venue
Trial to permanent.
I ran the trial placement. They kept the cabinet.
LUXODDWhat I sell
One product. Three kinds of buyer.
Connected arcade cabinets with built-in payments and licensed games. Venue owners, game publishers and payments partners each need a different reason to say yes. I find it, and I close all three.
$8,000 per Rook cabinet70/30 revenue split, 70% to the venue
Rook and Pawn
Before Luxodd
Different channel. Same result. The number goes up.
Panacea · Lifecycle revenue · 2022 to 2025
$38K → $60K+ a month. In two months.
I took over an email channel an agency had been running and hit the $60K monthly target within two months. It became the new baseline.
200,000+ subscribers50+ accountsRepeat buyers from segmented retargeting
Independent · 2020 to 2022
Top 3%
Upwork Top Rated Plus
40+ B2B and B2C client accounts. Discovery, proposals, negotiation and repeat business, with a 95% job success score.
Part-time · 2026 to 2028
iMBA
Gies College of Business
University of Illinois. I keep upskilling in my craft and in leadership while I sell.
Case studies
How the numbers happened.
Ten pieces of work, written up step by step: the research, the calls, the terms and the close. Start with these three.
Luxodd · 60 days
17
A sales engine from zero
About 5,000 leads built, 40 calls a day at peak, 22 demos and 17 deals closed.
Read the case ›Luxodd · Venue sales
3
From demo to placement
Evergreen, Big Al’s and Cowlitz: floor demo, trial, cabinet placed.
Read the case ›Luxodd · Licensing
Signed
The Mega Cat licence
A cold email to a publisher, three drafts, and a signed licence for their games.
Read the case ›13The Claw City pilot1616 meetings at one expo65Two game jams, 65 games$60K+Email revenue, doubled50+50 client accounts95%Top 3% on Upwork21A technical product, made easy
Every number on this site has a story behind it, and I can walk you through any of them.
See all ten case studies ›You need pipeline.
I build it. Then I close it.
Available in two weeks. Remote, in any time zone.
eolufemizion@gmail.com