Game publisher
Licence signed.
I opened the conversation and drove the terms, the technical delivery and the co-marketing all the way to a signed licence.
Business Development · Luxodd
One salesperson.
One salesperson.
17 deals. 60 days.
Luxodd had no sales team, so I became it. I built the pipeline from zero, ran the demos, negotiated the terms and closed. The target was 10 new deals a month. I beat it every month.
4,993
lead records, built from zero
22
product demos, online and in person
17
deals closed in 60 days
12.8%
reply rate, 3.8× the cold email average
Accounts
Venues, publishers and partners I sell to.
Closed deals are marked. The rest are live accounts I run as the only salesperson.
Mega Cat StudiosGame publisherClosedDevolver DigitalGame publisher
PayRangePayments partnerClosedtinyBuildGame publisher
Claw City13-store arcade chainClosedAtariGame publisher
Cowlitz County Event CenterEvent venueClosedAntstream ArcadeRetro platform
Evergreen Bowling LanesBowling venueClosed
Ziggurat InteractiveGame publisher
Big Al'sEntertainment venueClosed
EpyxGame publisher
Curve GamesGame publisher
Bitmap BureauGame studio
QUByte InteractiveGame publisher
Ratalaika GamesGame publisher
PixelHeart / VISCOGame publisher
Crazy Viking StudiosGame studio
Bayside AmusementArcade operator
Stoup BrewingVenue
Arena SportsVenue
Lilac LanesBowling venue
Leisure EntertainmentArcade operator
Lowtek GamesGame studio
Fancy Fish GamesGame studio
PIGSquadDeveloper community
Skamania County FairFair
Old School GamerMedia partner
GameTankHardware partner
Songbird ProductionsGame studio
The method
No sales team. No lead list. No playbook. I built all three.
Five stages, run by one person, with a number on every one of them.
01
Pick the accounts
687
Venues worth a call, cut from 21,600 Oregon permit records.
02
Find the buyer
2,366
Leads enriched with a direct email, across venues, operators, studios and partners.
03
Show the product
22
Demos online and in person, including the floor of the PRGE expo.
04
Earn the reply
12.8%
Reply rate across every lead I have emailed. The cold email average is 3.4%.
05
Close and keep
17
Deals closed in 60 days, then 43 active accounts I own as the only account manager, from venues to publishers to payments.
Then I trained two junior BDRs to run the same system.
The wins
The deals have names.
A game publisher, a payments company, a 13-store chain and the venues that put the product on their floor.
Payments partner
Negotiated by me.
Trial units, the integration path and the commercial terms. I ran the negotiation through to agreement.
13-store arcade chain
Closed. 13 stores of upside.
Mapped the chain, built the Tigard pilot and rebuilt the rewards flow around their staff.
EVERGREENBOWLING LANES
Bowling venue
7 weeks.
From my first cold email to a cabinet on their floor.
Event venue
Closed on site.
Demoed live at their event and carried it through to agreement.
BIG AL’S
Entertainment venue
Trial to permanent.
I ran the trial placement. They kept the cabinet.
LUXODDWhat I sell
One product. Three kinds of buyer.
Connected arcade cabinets with built-in payments and licensed games. Venue owners, game publishers and payments partners each need a different reason to say yes. I find it, and I close all three.
$8,000 per Rook cabinet70/30 revenue split, 70% to the venue
Rook and Pawn
Before Luxodd
Different channel. Same result. The number goes up.
Panacea · Lifecycle revenue · 2022 to 2025
$38K → $60K+ a month. In two months.
I took over an email channel an agency had been running and hit the $60K monthly target within two months. It became the new baseline.
200,000+ subscribers50+ accountsRepeat buyers from segmented retargeting
Independent · 2020 to 2022
Top 3%
Upwork Top Rated Plus
40+ B2B and B2C client accounts. Discovery, proposals, negotiation and repeat business, with a 95% job success score.
Part-time · 2026 to 2028
iMBA
Gies College of Business
University of Illinois. I keep upskilling in my craft and in leadership while I sell.
You need pipeline.
I build it. Then I close it.
Available in two weeks. Remote, in any time zone.
eolufemizion@gmail.com