65 games from developers
who had never heard of us.
A new arcade platform needs games and goodwill from the people who make them. I ran two online game jams that brought developers to Luxodd, with sponsors paying for the prizes.
Publishers want to see a community before they commit.
When I pitched publishers, the first question was whether anyone was building for the platform. The honest answer at the time was “not yet”. So I built the proof myself.
A game jam is a weekend competition where developers make a game to a theme. It costs little, it produces playable titles, and it puts the platform in front of exactly the people whose titles we wanted to license.
Run it twice. Make it bigger the second time.
One More Run III
More than 60 developers joined, 33 games were entered and players left 112 ratings.
Find sponsors
I secured CraftPix, who put up three one-year memberships, and Pizza Doggy as prize sponsors, so the prizes cost Luxodd nothing.
One More Run IV
32 games entered, 88 ratings and $370 in prizes.
Feed the pipeline
The jams gave the licensing pitch its proof of a live community, and a bank of playable titles from developers who now knew the platform.
“Publishers asked if anyone was building for us.
So I built the proof.”
What you get when you hire me.
I create demand, not just chase it
When the market was not there yet, I made one.
I get other people to pay
Two sponsors covered the prizes.
I connect the dots
Community work fed the partnership pitch, which fed the licence.
Want this on your team?
Talk to me this week.
Available in two weeks. Remote, in any time zone.