Case study · Luxodd · Venue salesFrom a demo on the floor
to a cabinet that stays.
Venues do not buy arcade cabinets from a deck. They buy after they have seen one earn on their own floor. So that is how I sold them: find the venue, show the product, run the trial, close the placement.
A new kind of machine, and a buyer who has been burned before.
A bowling centre or an event venue has seen every kind of coin-op pitch. The owner wants to know three things: does it earn, will my staff cope, and what happens when it breaks. A Rook cabinet costs $8,000, and the venue keeps 70% of what it earns, so the economics work. The job was to prove it on their floor.
I ran venue sales as the only salesperson: the list, the first call, the demo, the trial and the terms.
Three venues, one playbook.
The same four moves closed a bowling centre, an entertainment venue and a county event center.
Qualify before the call
I cut 21,600 Oregon liquor-permit holders down to 687 venues of the right type and size, then worked them by phone and email after a fit check.
Evergreen Bowling Lanes
My outreach on 4 August got this reply: “Alright salesmen, show me your wares.” I ran the demo, handled the buyer’s questions and the schedule, and a cabinet was placed in September. Evergreen then introduced Luxodd to the bowling industry association, BPAA.
Big Al’s
After an on-site demo I secured a one-month floor trial with a Wi-Fi test. The trial became a permanent placement.
Cowlitz County Event Center
An event demo and promotion at the center turned interest into a closed relationship.
Hand it on
I wrote the venue pitch and the trial steps down, and trained two junior BDRs to run them.
“Venues do not buy from a deck.
They buy after it earns on their floor.”
What you get when you hire me.
I sell in person
Floor demos, trials and follow-up visits, not just sequences.
I de-risk the yes
A one-month trial is an easy decision. A permanent placement follows a good trial.
I open doors for the company
One happy venue introduced us to its whole industry association.
Want this on your team?
Talk to me this week.
Available in two weeks. Remote, in any time zone.