Case study · Panacea · 2022 to 2025$38K to $60K+ a month.
In two months.
Panacea replaced the agency running its email channel with me. I hit the $60K monthly target within two months and made it the new baseline.
A big list that was not paying its way.
Panacea had a list of more than 200,000 subscribers, run by an outside agency averaging about $38K a month. The business set a target of $60K a month and handed the channel to me.
The list was not the problem. The way it was being used was.
Every send got a job.
Six changes, and the number moved within two months.
Segment the list
I split 200,000+ subscribers by behaviour, so people stopped getting one blast built for everyone.
Personalise with logic
I added conditional logic and behaviour-triggered journeys, so each reader saw the offer that fit them.
Reactivate the quiet
One reactivation campaign brought dormant subscribers back and generated about $28K in two weeks.
Bring buyers back
Segmented retargeting drove repeat purchases, including for Cancer Decoded.
Grow through partners
I ran affiliate and cross-promotion partnerships to reach new audiences.
Lift conversion
Reworked campaigns converted up to 32% better, and I trained and led two team members to keep the system running.
“An agency made $38K.
I made $60K the floor.”
What you get when you hire me.
I find money in what you have
The list already existed. I made it pay.
I move numbers fast
Target hit within two months, then held as the baseline.
I run accounts too
50+ client accounts over the role, about 30 at a time, alongside the channel.
Want this on your team?
Talk to me this week.
Available in two weeks. Remote, in any time zone.