Customer lifecycle and revenue
Panacea revenue and account ownership
The challenge
Take over an email/lifecycle channel from an agency averaging about $38K per month, with a $60K monthly target.
My work
Introduced conditional logic and deeper segmentation, aligned campaign priorities with customer behavior and managed more than 50 customer accounts, approximately 30 concurrently.
The result
Exceeded the $60K target in about two months and established that as the new benchmark. Occasional $80K months represented 133.3% of target.