Case study · Luxodd · Events

One booth. One weekend.
16 meetings.

The Portland Retro Gaming Expo is where arcade operators, publishers and press are in one room. I ran our outreach before the show and filled the booth calendar, then demoed on the floor.

16
meetings arranged across sales, partnerships and media
3
outreach tracks: exhibitors, partners, press
Live
Mega Cat’s game on our cabinet
The situation

Trade shows are expensive. Empty booths are worse.

A booth only pays for itself if the right people come to it on purpose. Luxodd had booth 724 at PRGE 2026 and a new cabinet to show. My job was to make sure the weekend produced conversations we could close later, not just foot traffic.

I treated the show like a campaign with a deadline.

What I did

Book the room before you enter it.

01

Build the target list

Exhibitors, prospective partners and media, in three separate outreach tracks, each with its own message.

3
02

Reach out early

Outreach in the weeks before the show, so people arrived with a slot already booked.

03

Fill the calendar

16 meeting arrangements across sales, partnerships, media and product feedback.

16
04

Demo on the floor

Mega Cat’s licensed game ran live on a Luxodd cabinet for players, partners and press.

Live
05

Follow up fast

My follow-up with Claw City after the show became a pilot and a closed relationship.

Closed

“I treated the show
like a campaign with a deadline.”

What it shows

What you get when you hire me.

01

I make events pay

A full calendar before the doors open, and follow-up the week after.

02

I work three audiences at once

Buyers, partners and press each got their own pitch.

03

I turn conversations into accounts

Claw City went from expo follow-up to a closed pilot.

Want this on your team?
Talk to me this week.

Available in two weeks. Remote, in any time zone.

eolufemizion@gmail.com
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