Case study · Luxodd · Publisher licensingCold email to signed licence.
Mega Cat Studios.
Luxodd cabinets need great games. Licensing titles from outside publishers had never been done there, so I opened the channel, and Mega Cat was the first to sign.
A new channel, opened from zero.
A connected arcade cabinet is only as good as the games on it. Luxodd needed publishers willing to put their titles on a new platform, on terms that worked for both sides.
There was no licensing channel, no target list and no standard deal. I built all of it, and I ran every conversation myself.
From the first email to the signature.
The deal touched sales, legal, engineering and marketing. I kept it moving through all four.
Pitch the market
I pitched more than 60 publishers and studios, from global names down to small independent teams.
Qualify the interest
11 publishers replied positively. I turned four of them into meetings. Mega Cat went furthest.
Shape the terms
I coordinated the licence terms through three drafts and a legal review, including the liability questions.
Deliver the games
I coordinated the handover of their games and memory maps to our engineers, so the titles actually ran on our hardware.
Prove it live
Their game ran on a Luxodd cabinet on the floor at the Portland Retro Gaming Expo, where I demoed it to players and partners.
Sign and launch
The licence was signed, with co-marketing coordinated alongside it.
“Three drafts. One legal review.
One signed licence.”
What you get when you hire me.
I open new channels
No list, no template, no precedent. I built the channel and closed the first deal in it.
I run complex deals
Legal, engineering and marketing all had a part. I kept every thread moving to the signature.
I think past the signature
Co-marketing was part of the deal, so the licence earns from day one.
Want this on your team?
Talk to me this week.
Available in two weeks. Remote, in any time zone.