Flowcode is a QR company that works with TV companies and media partners to connect their viewers to their content instantly and seamlessly. Technically, we provide you with audience measurement and attribution tool powered by a sophisticated and TV-optimized QR code.
This dynamic QR code generator offers contactless solutions from the safety of your phone and smart analytics, to help you optimize engagement and limitless design options. Suffice it to say, Flowcode connects your offline audience to all your online experiences.
What Makes Flowcode Unique?
Visual Differentiation: When you compare our QR codes with typical QRs, you will see that they stand taller, head and shoulder, among others. Flowcode aims to provide a beautifully branded content experience for its viewers, and that is precisely what we are making available.
In fact, through diligent research, we discovered that viewers are about two and a half times more likely to scan a flowcode than a typical blocky QR code that’s down in a corner. Also, flow codes provide a beautiful content experience that fits a little bit more natively into the creative and brings a fast, reliable and direct connection.
Fully GDPR and CCPA Compliant: We at Flowcode respect privacy, and that is why we are fully compliant with the GDPR and CCPA privacy requirements. We don’t steal any user’s data when they scan but ensure a direct and secure one-to-one connection between the viewer and whatever content they choose to interact with.
TV Integration: Flowcode is the only QR provider that has a suite of tools designed for TV. Most of the talents at Flowcode have profound media routes; all come from local broadcast and print. Coming from such a background, we built it as a suite of tools that would be very useful for the TV environment. Flowcode was designed to be scanned instantly from a distance so that you don’t have to get up off your couch when you want to scan them. Speak about convenience!
Also, this suite of creative tools allow you to nimbly implement QR into an existing video prior to going live, which is a unique offering in the space at the moment.
Partners and Results: We have been working with partners like Ground Truth and Sinclair, who aren’t just partners but are proof that Flowcode can be used and trusted for large-scale projects and campaigns. Our partners have used Flowcode across multiple environments, campaigns for advertisers, and content. These yielded astonishing results, which are still pouring in.
What’s To Come:
NFT, Geodata, Web 3, and more.
Among many other things, we are focused on improving the results of the scan and bettering our delivery for media.
Regarding the interaction of users with our codes, we want to provide our media partners with as much information as possible about that individual. We say it all the time, “you can’t accidentally scan a flow code; there’s an actual human being on the other side.” And for both linear and nonlinear media companies, that data is vital – they want a detailed understanding of who the user is.
We’re building things like conversion pixeling, a more robust GPS base Geodata, etc., so we can tell things like the physical location of a scanner, foot traffic attribution, and other very robust analytics behind that scan. This is a work in progress that we will focus on more going forward.
Alongside all that, people should watch for many exciting movements from us into the NFT and web 3 space – some very cool innovations are on their way.
Flowcode is leading the charge to generate first-party data using QR and a TV environment, but Flowcode is not the hero. The heroes are our creators who have moved mountains to establish such a successful platform.