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No agency or individual intends to run a cold email outreach only for the bulk of the emails to land in recipients’ spam folders. Unfortunately, 43.7% of the total email traffic from January 2014 to November 2021 were marked as spam.
The good news is that there’s a solution, and it’s called email warmup. In this article, you will learn this delicate art and see how it can benefit you, especially as a marketing agency.
What’s to Come
- What is email warmup?
- How does email warmup work?
- Set up your email
- Personalize your email
- Kickstart your email
- Tryout an automated campaign
- How to automate the email warmup process.
- Conclusion
What is Email Warmup?
Email warm-up, sometimes called IP warming, is the process of creating a stellar reputation for a new email address, such that there is a gradual increase in its sending volume. An email address that has been sending and receiving messages for some time has a good reputation with its host and is said to be “warmed up.” However, new addresses need to build theirs from scratch to be used for bulk emailing.
How Does Email Warmup Work?
Once an email domain is bought, its host begins scrutinizing its activities. Too many emails, and it will be blocked for spamming. The solution is to make your activities as humane as possible for a while before linking it to an email automation tool.
Here’s precisely how to do that:
- Set up Your Email: If your business doesn’t have an email domain, you could purchase one through Google and set up G Suite for your domain. Sending from a G Suite account has a higher deliverability rate than from a @gmail.com account. While setting up, make sure your email address points to a website to boost its credibility.
2. Personalize Your Email: Without personalizing your account, there is a high chance of being viewed as a bot. Hence, you should add a profile photo and email signature right after setting up. Even better, supply the information below in your email signature to guarantee optimum results:
- Name
- Company name
- Job title
- Website
- Phone number
- Address
- Email address
3. Kickstart Your Email: Acting human goes beyond personalization. Your email provider wants to see you use the domain and manually send emails to people. Here are some things you could do:
- Sign up for lots of services
- Create profiles on social media sites like Instagram, Twitter, Linkedin, etc.
- Subscribe to lots of mailing lists.
When you’re done, head to your inbox to validate your email address for each social media account and newsletter. Next, send actual emails to friends and acquaintances. Request their responses, then respond to those responses. Mind you, avoid sending repetitive or generic messages. Also, hosts need varying amounts of time before they stop viewing a new domain as suspicious. Therefore, it’s best to do this for at least 12 weeks.
4. Tryout an Automated Campaign: Set up an automated test campaign using ten to twenty real email addresses. It’s imperative that the leads you’re contacting for your first campaign respond to your email, and you reply after. This demonstrates that your business emails are not spam.
Now that you’ve built your domain a stellar reputation, you can begin a full-scale cold email outreach. But keep in mind that your mailbox activity is constantly being watched. All your hard work could be undone if you rush, fail to appropriately personalize your emails, or send too many emails at once. Take note that the current G Suite account sending cap is 2,000 emails daily.
Can I Automate the Email Warmup Process?
Absolutely! Warming up your email manually is daunting, unnecessarily technical, requires a boatload of email addresses, and takes a lot of time. But with a SaaS like ours, all you have to do is signup, connect your email accounts, and we’d get the ball rolling for you.
Conclusion
As an email marketer or marketing agency, warming up your emails can mark the difference between a successful and outright wasteful campaign. It is therefore best to make your email ready by ‘warming’ it ASAP so you can skyrocket your email performance metrics
