In the world of marketing KPIs, engagement is sometimes overlooked – it’s not as glamorous as reach, and it lacks the immediate sales impact of the most recent conversion plays. However, engagement is essential for turning reach into conversion, moving customers through the funnel, building a connection, and convincing them to purchase goods. That said, […]
Engagement Marketing Explained Read More »
Image source: iStock photos No agency or individual intends to run a cold email outreach only for the bulk of the emails to land in recipients’ spam folders. Unfortunately, 43.7% of the total email traffic from January 2014 to November 2021 were marked as spam. The good news is that there’s a solution, and it’s
Email Marketing – How to Warmup Your Emails Read More »
Image source: iStock Photos Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. B2B PPC strategies also offer greater control of budget and targeting, helping
B2B PPC Strategy and Tactics for B2B Digital Marketing Read More »
Image source: iStock Photos More than ever before, consumers are faced with a myriad of brands to choose from. Since most of your competitors probably offer similar products and services, to truly stand out, you must consistently deliver a positive, memorable experience each and every time your customers think of or interact with your brand.
Brand Positioning: What It Is and Why It’s Important Read More »
