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Financial statements: What business owners should know

Understanding your company’s financial position is integral to its success. One tool that can help you is financial reporting, which is an objective way to assess your company’s financial health. Financial reporting results in a financial statement, which can indicate whether your company is bringing in a profit or heading towards trouble. Let’s dive into the basics

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B2B PPC Strategy and Tactics for B2B Digital Marketing

Image source: iStock Photos Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. B2B PPC strategies also offer greater control of budget and targeting, helping

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Calling all freelancers – an introduction to freelancing in web3

When Web 2 came around, it was like the best thing since sliced bread. And just when we explored the peaks of Web 2, Web 3 came knocking with more goodies. But what does this have in store for the future of freelancing?  Full decentralisation, ubiquity, AI, machine learning, and all the attractive features of

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11 Tips for Exercising Outdoors in the Summer Heat and Humidity

Photo by Gervyn Louis on Unsplash High temperatures and steamy days don’t have to cancel your outdoor exercise plans completely. Here’s how to keep moving and stay safe. Moving your workout to the morning or evening (to avoid the hottest hours of the day) can help keep you cool while you’re exercising outdoors in warm

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Exercise: 7 benefits of regular physical activities 

The health benefits of regular exercise and physical activity are hard to ignore. Everyone can benefit from exercise, regardless of age, sex or physical ability. But do you know the extent to which you can benefit from these activities? From boosting your mood to improving your sex life, find out how exercise can improve your

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