Case Studies
Below are a few examples of how I help teams move from strategy to execution, and execution to measurable revenue outcomes.
Panacea
Revenue Engine & Lifecycle Growth
Context
Panacea needed a repeatable revenue system that could convert daily traffic and leads into consistent sales without relying on one-off pushes.
Action
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Built and optimized lifecycle flows using ActiveCampaign with segmentation and conditional logic
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Improved offer prioritization and campaign timing to focus resources on what converted
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Tracked performance and drop-off points using GA4, then iterated based on behavior and outcomes
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Mentored two junior marketers to raise execution quality and consistency.
Outcome
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Built and ran an email revenue engine generating ~$60K/month
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Produced $28K+ in commissions in two weeks by scaling top-performing offers
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Created a more repeatable system that reduced guesswork and improved campaign reliability
Luxodd Games
GTM Strategy, Pipeline, and Launch Execution
Context
Luxodd is launching a next-gen arcade platform and needed a go-to-market approach that could generate awareness, build early demand, and convert interest into backers and strategic support ahead of a Kickstarter launch.
Action
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Led go-to-market and business development strategy for the launch
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Built the funnel from awareness → lead capture → nurture → conversion
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Drove outreach to creators, collaborators, and stakeholders to build momentum and partnerships
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Managed a cross-functional delivery team (dev, web, sound, design) to align milestones with launch goals
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Outcome
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Established a repeatable GTM system designed to convert early interest into backers and strategic support
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Increased execution speed by aligning product delivery with funnel and outreach priorities
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Positioned the launch toward a six-figure Kickstarter target through coordinated pipeline + narrative
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Freelance BD + Growth
Full-Cycle Client Acquisition & Revenue Delivery
Context
Across 40+ client engagements (B2B and B2C), the recurring problem was the same: unclear offers, weak funnels, and inconsistent lead flow.
Action
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Ran full-cycle client acquisition: prospecting, discovery, proposals, negotiation, delivery, and expansion
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Rebuilt positioning and funnels to improve conversion from first touch to purchase
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Executed growth experiments across paid traffic, email, and retargeting—then doubled down on winners
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Used analytics and testing to continuously improve performance
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Outcome
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Generated $1M+ in client revenue across 40+ brands
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Improved conversion rates by up to 32% through funnel optimization and testing
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Built repeat business and referrals through consistent outcomes and clear communication